Approach

As the cost of commercializing and maintaining a healthcare, pharmaceutical or medical product continues to rise, increasing the potential for in-market success is critical.

Taking a more disciplined and customer-driven approach to biobrand marketing strategy development – in segmentation, targeting, positioning and messaging – can lead to competitive advantage and increased return on investment.

Lifescience and healthcare companies call us to improve their competitive positioning.

For over a decade, Baxium HealthScience has helped position and reposition a broad array of “biobrands,” from breakthrough therapies to established blockbuster drugs, across pharmaceuticals, medical devices, and hospital service suppliers.

We address complex marketing challenges, across every stage of company and product development:

  • Pre-launch to obtain key opinion leader perspectives and help align clinical studies against marketplace needs
  • Launch to establish the launch positioning and messaging framework
  • Growth and maturity to insulate vs. competitors including end-stage dynamics (e.g., patent expiration, OTC conversion, etc.)
  • Corporate and division-level brand positioning and brand architecture development

There are numerous benefits for using an experienced pharmaceutical marketing consultant, healthcare marketing consultant, or medical marketing consultant, including:

Anticipated Benefits of using an experienced pharmaceutical marketing consultant, healthcare marketing consultant, or medical marketing consultant, including:

Deep experience and expertise that may not be available in-house, including healthcare marketing research and medical marketing research methods

  • Fresh thinking and cross-category perspective, across both medical and non-medical clients
  • Objectivity and fact-based decision making, particularly useful when internal consensus is lacking
  • Dedicated, external resources that can free up the internal team for other pressing business issues

Baxium HealthScience uses a disciplined consulting process to ensure marketing strategies, plans and tactics are based on the needs of the marketplace. If you are seeking an experienced pharmaceutical marketing consultant, medical marketing consultant or healthcare marketing consultant, call EquiBrand. We have deep expertise in healthcare marketing research and can assist with the development of marketing strategies and plans at the corporate, product and brand management.